Inkling Co-founder and CEO Matthew MacInnis tells us that, two years ago, the team set out to build a publishing platform that would redefine digital media, starting with the reinvention of the textbook. But in doing so, they discovered that to reinvent books, they've had to go back to ground zero and re-imagine the entire printing process itself. Desktop publishing has been around for decades, but to do it right, MacInnis said, this required them to reset the type, so to speak. This long process culminated in the "software environment" the startup officially unveiled today, called Inkling Habitat. This new platform targets the other end of the spectrum from iBooks: -- professional publishers -- giving them an industrial, or enterprise, platform that includes everything they need to create and publish interactive content for both the iPad and the Web. "No desktop software, and no constraints of the printed page."Source: http://feedproxy.google.com/~r/Techcrunch/~3/qbvokc6Ln6c/
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