The PC peripherals market is booming in India. Logitech, one of the leading market players in the segment, is seeing it as a major growth opportunity. With mobile devices like smartphones and tablets getting increasingly popular in India, Logitech feels that India is becoming a hot destination for PC peripherals.
Expert Opinion
Subrotah Biswas, country manager, Logitech India, spoke about Logitech?s plans for the Indian market and his opinion on Indian peripherals market:
The drive behind the growth of Computer Hardware in India
The growth of PC peripherals market is India is completely driven by sustainable growth of personal computers in the country. If you look at the figures, this market was Rs 15 billion in 2009. It will grow to Rs 44.8 billion by 2015. This market is surely witnessing a very dynamic growth. It means that number of PC and laptop users will also increase. Hence, there is enough opportunity for Logitech to create products, which bring in convenience, durability and a whole lot of enriching experience. The trend is that people want to get the latest technology almost as soon as they have adopted one. People buy one gadget today and within three to six months time, new technology comes up. There are new preferences, new needs in the market with regard to latest technologies. Also, Indians have a developed taste for aesthetic value of products. This is yet another challenge for players in this market. We are conducting researches to find out how a product exactly fits into the overall scheme of things of consumers including his personality, his preferences. If you notice our new wireless product line, you will see how we are trying to drive the shift in preferences. We are trying to understand the current comfort levels of consumers and giving them options to utilise the new philosophy of ?touch?.
Which is the best institute for Computer Hardware & Networking?
With a vision to train and mould the best IT professionals, Jetking has established itself as a leading Hardware and Networking training institute. Jetking has a strong focus on quality training and has pioneered a unique way to groom students with its Smartlab Plus training methodology. The programme trains students in soft skills, presentation skills, fluency in English, personality development training and even yoga which allows students to develop great focus and concentration. Jetking?s students walk out with an extra edge and leave as industry ready professionals.
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