Your iPad and iPhone may soon have better HTML5 capabilities, as Apple recently purchased the Web app design firm Particle, according to CNET.
The acquisition reportedly happened last month and it should beef up Apple's Web technology team. Particle was founded in 2008, features investments from the likes of Justin Timberlake and has done some HTML5 work for such notable companies as Apple, Google, Motorola and Amazon, among others.?
On its About page, we get a little interesting insight into what Particle brings to the table:
"Particle brings positive and energetic relationships with Google and the Chrome team specifically, as well as great relationships and execution experience around iAds, iTunes Extras, and Apple.com. We have participated in and piloted much of the technology, which will display the next generation of advertising and deliver media content for the next decade."
The Apple acquisition of Particle could also mean a reinvigorated iAd product. Apple introduced iAd a few years ago but it hasn't been as successful as it would like despite the massive usage of apps for iOS. Perhaps the Particle team could help Apple capitalize on the mobile advertising market, which is expected to boom as users transition away from desktop and toward mobile devices like the iPhone and iPad.
[Via CNET]
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Source: http://www.knowyourcell.com/news/1638163/apple_buys_html5_specialist_particle.html
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